Search Marketing Strategists


Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
Also called: Director of Search Engine Optimization (Director of SEO), Ecommerce Marketing Manager, Internet Marketing Specialist, Senior Search Engine Optimization Specialist (Senior SEO Specialist)

Knowledge:

    Business
  • sales and marketing
  • customer service
    Arts and Humanities
  • English language
    Communications
  • multimedia
    Engineering and Technology
  • computers and electronics

Skills:

    Basic Skills
  • reading work related information
  • talking to others
    Problem Solving
  • noticing a problem and figuring out the best way to solve it
    People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilites:

    Verbal
  • communicate by speaking
  • listen and understand what people say
    Ideas and Logic
  • come up with lots of ideas
  • make general rules or come up with answers from lots of detailed information
    Attention
  • pay attention to something without being distracted

Personality:

Description: People interested in this work like activities that include leading, making decisions, and business.
    They do well at jobs that need
  • Attention to Detail
  • Analytical Thinking
  • Dependability
  • Initiative
  • Persistence
  • Achievement/Effort

Technology:

    Web platform development software
  • Hypertext markup language HTML
  • JavaScript
    Data base user interface and query software
  • Microsoft Access
  • Structured query language SQL
    Web page creation and editing software
  • Facebook
  • Google Webmaster Tools

Education:

    bachelor's degree
    associate's degree
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