Public Relations Specialists

Education

Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. 

Also called: Account Executive, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist) 

Knowledge:

Arts and Humanities

English language

Communications

multimedia

Business

sales and marketing
customer service

Engineering and Technology

computers and electronics

Skills:

Basic Skills

listening to others, not interrupting, and asking good questions
talking to others

Social

changing what is done based on other people's actions
understanding people's reactions

Problem Solving

noticing a problem and figuring out the best way to solve it

Abilites:

Verbal

listen and understand what people say
communicate by speaking

Ideas and Logic

notice when problems happen
use rules to solve problems

Personality:

Description: People interested in this work like activities that include leading, making decisions, and business.

They do well at jobs that need

Integrity
Attention to Detail
Dependability
Persistence
Cooperation
Stress Tolerance

Technology:

Graphics or photo imaging software

Adobe Systems Adobe Illustrator
Adobe Systems Adobe Photoshop

Web page creation and editing software

Facebook
Podcasting software

Web platform development software

Cascading Style Sheets CSS
Hypertext markup language HTML

Education:

bachelor's degree