Public Relations Specialists


Engage in promoting or creating an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media.
Also called: Account Executive, Public Affairs Specialist, Public Information Officer, Public Relations Specialist (PR Specialist)

Knowledge:

    Arts and Humanities
  • English language
    Communications
  • multimedia
    Business
  • sales and marketing
  • customer service
    Engineering and Technology
  • computers and electronics

Skills:

    Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
    Social
  • changing what is done based on other people's actions
  • understanding people's reactions
    Problem Solving
  • noticing a problem and figuring out the best way to solve it

Abilites:

    Verbal
  • listen and understand what people say
  • communicate by speaking
    Ideas and Logic
  • notice when problems happen
  • use rules to solve problems

Personality:

Description: People interested in this work like activities that include leading, making decisions, and business.
    They do well at jobs that need
  • Integrity
  • Attention to Detail
  • Dependability
  • Persistence
  • Cooperation
  • Stress Tolerance

Technology:

    Graphics or photo imaging software
  • Adobe Systems Adobe Illustrator
  • Adobe Systems Adobe Photoshop
    Web page creation and editing software
  • Facebook
  • Podcasting software
    Web platform development software
  • Cascading Style Sheets CSS
  • Hypertext markup language HTML

Education:

    bachelor's degree
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