Marketing Managers


Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
Also called: Brand Manager, Business Development Manager, Marketing Director, Marketing Manager

Knowledge:

    Business
  • sales and marketing
  • management
    Arts and Humanities
  • English language
    Communications
  • multimedia
    Engineering and Technology
  • computers and electronics

Skills:

    Basic Skills
  • figuring out how to use new ideas or things
  • listening to others, not interrupting, and asking good questions
    Problem Solving
  • noticing a problem and figuring out the best way to solve it
    People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • measuring how well a system is working and how to improve it

Abilites:

    Verbal
  • communicate by speaking
  • listen and understand what people say
    Ideas and Logic
  • use rules to solve problems
  • come up with lots of ideas
    Math
  • add, subtract, multiply, or divide
  • choose the right type of math to solve a problem

Personality:

Description: People interested in this work like activities that include leading, making decisions, and business.
    They do well at jobs that need
  • Initiative
  • Dependability
  • Leadership
  • Achievement/Effort
  • Adaptability/Flexibility
  • Attention to Detail

Technology:

    Data base user interface and query software
  • Microsoft Access
  • Yardi
    Web platform development software
  • Hypertext markup language HTML
  • JavaScript
    Customer relationship management CRM software
  • QAD Marketing Automation
  • Salesforce software

Education:

    bachelor's degree
    master's degree
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