Market Research Analysts & Marketing Specialists


Research market conditions in local, regional, or national areas, or gather information to determine potential sales of a product or service, or create a marketing campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution.
Also called: Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist

Knowledge:

    Arts and Humanities
  • English language
    Business
  • customer service
  • sales and marketing
    Math and Science
  • arithmetic, algebra, geometry, calculus, or statistics
  • sociology and anthropology
    Communications
  • multimedia

Skills:

    Basic Skills
  • reading work related information
  • thinking about the pros and cons of different ways to solve a problem
    Problem Solving
  • noticing a problem and figuring out the best way to solve it
    People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilites:

    Verbal
  • communicate by speaking
  • communicate by writing
    Ideas and Logic
  • make general rules or come up with answers from lots of detailed information
  • come up with lots of ideas
    Math
  • choose the right type of math to solve a problem
  • add, subtract, multiply, or divide

Personality:

Description: People interested in this work like activities that include ideas, thinking, and figuring things out.
    They do well at jobs that need
  • Analytical Thinking
  • Attention to Detail
  • Dependability
  • Integrity
  • Initiative
  • Adaptability/Flexibility

Technology:

    Analytical or scientific software
  • IBM SPSS Statistics
  • Minitab
    Data base user interface and query software
  • Microsoft Access
  • Structured query language SQL
    Information retrieval or search software
  • Factiva
  • Mintel Reports

Education:

    bachelor's degree
    master's degree
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