Copy Writers
Write advertising copy for use by publication or broadcast media to promote sale of goods and services.
Also called: Account Executive, Advertising Copy Writer, Copy Writer, Copywriter
Knowledge:
- sales and marketing
- customer service
Engineering and Technology
- computers and electronics
Skills:
- reading work related information
- writing things for co-workers or customers
- noticing a problem and figuring out the best way to solve it
- changing what is done based on other people's actions
- talking people into changing their minds or their behavior
Abilites:
- communicate by writing
- read and understand what is written
- create new and original ideas
- come up with lots of ideas
Personality:
Description: People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need
- Attention to Detail
- Dependability
- Innovation
- Integrity
- Cooperation
- Adaptability/Flexibility
Technology:
Web page creation and editing software
Graphics or photo imaging software
- Adobe Systems Adobe Illustrator
- Adobe Systems Adobe Photoshop
Desktop publishing software
- Adobe Systems Adobe InDesign
- Campaign Monitor
