Advertising & Promotions Managers


Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also called: Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager

Knowledge:

    Business
  • sales and marketing
  • customer service
    Arts and Humanities
  • English language
    Communications
  • multimedia
    Engineering and Technology
  • computers and electronics

Skills:

    Basic Skills
  • listening to others, not interrupting, and asking good questions
  • talking to others
    Problem Solving
  • noticing a problem and figuring out the best way to solve it
    People and Technology Systems
  • thinking about the pros and cons of different options and picking the best one
  • figuring out how a system should work and how changes in the future will affect it

Abilites:

    Verbal
  • communicate by speaking
  • listen and understand what people say
    Ideas and Logic
  • use rules to solve problems
  • come up with lots of ideas

Personality:

Description: People interested in this work like activities that include leading, making decisions, and business.
    They do well at jobs that need
  • Initiative
  • Cooperation
  • Dependability
  • Attention to Detail
  • Adaptability/Flexibility
  • Stress Tolerance

Technology:

    Video creation and editing software
  • Adobe Systems Adobe AfterEffects
  • YouTube
    Data base user interface and query software
  • Microsoft Access
  • Microsoft Dynamics Marketing
    Desktop publishing software
  • Adobe Systems Adobe InDesign
  • Adobe Systems Adobe PageMaker

Education:

    bachelor's degree
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