Advertising & Promotions Managers
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
Also called: Advertising Manager (Ad Manager), Communications Manager, Promotions Director, Promotions Manager
Knowledge:
- sales and marketing
- customer service
Engineering and Technology
- computers and electronics
Skills:
- listening to others, not interrupting, and asking good questions
- talking to others
- noticing a problem and figuring out the best way to solve it
People and Technology Systems
- thinking about the pros and cons of different options and picking the best one
- figuring out how a system should work and how changes in the future will affect it
Abilites:
- communicate by speaking
- listen and understand what people say
- use rules to solve problems
- come up with lots of ideas
Personality:
Description: People interested in this work like activities that include leading, making decisions, and business.
They do well at jobs that need
- Initiative
- Cooperation
- Dependability
- Attention to Detail
- Adaptability/Flexibility
- Stress Tolerance
Technology:
Video creation and editing software
- Adobe Systems Adobe AfterEffects
- YouTube
Data base user interface and query software
- Microsoft Access
- Microsoft Dynamics Marketing
Desktop publishing software
- Adobe Systems Adobe InDesign
- Adobe Systems Adobe PageMaker
